About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name:
new-22-009 PLP | Star-Rating # Reviews presentation (Yankee)
Open / Next Step:
- QA’d by Alex Alesio (Deactivated) . Sent feedback to Rohan (Aug4 530p)
- Rohan resolved PLP White / Grey BG color changes??
- CXP sent to for approval to Yankee biz
- Approved by Imran Khan
- Launched 2022 Aug 15
- Test Completed 2022 Sept ___
- Results (early preview)
- Results (full report)
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AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Video Capture Preview:
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Experiment Design
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Hypothesis:
By adding the number of reviews underneath the stars on products within the PLP,
we will illustrate product popularity accurately, decreasing user hesitations, increasing “Add to Bag” CTA clicks and conversions.
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Yankee DTC website ( YankeeCandle.com )
All Users
All PLP Pages
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Results:
( pending )
Recommendation
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:
( pending )
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Results by The Numbers:
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AB Tasty Data
( pending )
AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
Video Capture Preview:
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
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