About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Open / Next Step:
- QA’d by Alex Alesio (Deactivated) . Sent feedback to Rohan (Aug4 530p)
- Rohan resolved PLP White / Grey BG color changes??
- CXP sent to for approval to Yankee biz
- Approved by Imran Khan
Experiment Name:
new-22-009
PLP | Star-Rating # Reviews presentation (Yankee)
Hypothesis:
By adding the number of reviews underneath the stars on products within the PLP,
we will illustrate product popularity accurately, decreasing user hesitations, increasing “Add to Bag” CTA clicks and conversions.
Goals:
↑ Add to Bag CTA Clicks
↑ Conversions
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
All PLP Pages
Results:
( pending )
Recommendation (CXperts):
( pending )
By The Numbers: data from ABTasty
( pending )
AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
Video Capture Preview:
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
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