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(idea) Checkout | Padlock Icon removal
(idea) Add-to-Cart CTA (Sticky) at top of desktop page
(idea) Longer Scrolling Pages
(idea) PLP # of Products per [More Results] CTA click
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(idea)
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Hypothesis:
By updating or removing the padlock icon we will decrease confusion within checkout, increasing conversions.
Metrics:
↑ Conversions
(idea) Add-to-Cart CTA (Sticky) at top of desktop page
...
To help validate and prioritize this test idea we turned to FullStory:
In the last 30 days we saw around 34% of all users click a “More Results” CTA.
When looking at users who just visit PLPs that number jumps to 51%.
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Done / Pages Created
idea Checkout | Padlock Icon removal
Hypothesis: By updating or removing the padlock icon we will decrease confusion within checkout, increasing conversions.
Metrics: ↑ Conversions