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Yankee DTC website ( YankeeCandle.com )
All Users
All PLP PagesĀ Ā Ā Ā
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Results & RECs:
Results:
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( pending )
Recommendation:
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The Verdict: The test ran for 14 days and the results are inconclusive.
Interactions: We are seeing a decline in add to bag clicks by nearly 14% on PLP, which is unintended and not ideal, but no stat sig decrease on PDP visits.
Conversions: We are not seeing any stat sig impact on order confirmation page visits or other checkout page visits between either variation. Note: Test duration calculator based on order conf page is suggesting this test is at its end. We segmented by Device, Loyalty, and other filters and found no differences among users.)
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Recommendation:
Conclude the test and move on to more fruitful tests.
This is a good reminder that users may say one thing but do another, in that reviews are important to them, but maybe not on the PLP.
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Results by The Numbers: AB Tasty Data
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AB Tasty Preview Links:Ā
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