AB Test (22-009) PLP | Star-Rating # Reviews presentation (Yankee)

This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name: 

new-22-009 PLP | Star-Rating # Reviews presentation (Yankee)

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Video Capture Preview:

Experiment Design

Hypothesis:  

• By adding the number of reviews underneath the stars on products within the PLP,
  we will illustrate product popularity accurately, decreasing user hesitations, increasing “Add to Bag” CTA clicks and conversions.

Goals:

• ↑ Add to Bag CTA Clicks

• ↑ Conversions

Target:  

• Yankee DTC website ( YankeeCandle.com )

• All Users

• All PLP Pages      

Results:

• ( pending )

Recommendation:

• ( pending )

Results by The Numbers: AB Tasty Data

• ( pending )
  

AB Tasty Preview Links: 

• v1: https://protect-us.mimecast.com/s/B6tTCv2wLmFWop1RoUQ1Sx8?domain=app.abtasty.com

Open / Next Step:

• QA’d by Alex Alesio (Deactivated) . Sent feedback to Rohan (Aug4 530p)
• Rohan resolved PLP White / Grey BG color changes??
• CXP sent to for approval to Yankee biz
• Approved by Imran Khan
• Launched 2022 Aug 15
• Test Completed 2022 Sept ___
• Results (early preview)
• Results (full report)