This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.
Experiment Name:Â new-22-0xx
xxxxx PLP Auto-Ship Toggle Location [ODYI-1554]
Hypothesis: Â
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By moving the Auto-Ship toggle next to the sort drop down, we will increase toggle interaction and increase purchases with subscriptions.
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Findings:
xxxxxxxx(FullStory supporting data)
Goals:
xxxxx ↑ Toggle Interaction
↑ Purchases
↑ Add to Cart Clicks xxxxx ↑ Conversions
Target: Â
Yankee DTC website ( YankeeCandle.com )
Checkout PLP Flow
All Users    Â
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Results:
( pending )
Recommendation:
( pending )
By The Numbers: ABTasty Data & Insights
( pending )
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AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:Â
xxxxxpending
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Video Capture Preview:
pending
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Test Video Preview: xxxxx pending
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AB Tasty Test Preview Link(s): Â
v1 link xxxxx pending
v2 link xxxxx pending
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