About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name:
Checkout | PayPal (Pay in 4) Messaging (Yankee) [New22.0xx]
Experiment Idea / Design:
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Finding:
Paypal PayPal Checkout Completion: 72%,
Default Checkout Completion: 67%
Hypothesis:
By adding PayPal installment message on the cart page for qualifying orders, we will increase the number of users clicking the PayPal button and increasing the number of transactions.
Goals:
↑ PayPal CTA click
↑ Transaction
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
Cart & Checkout pages
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Results:
( pending )
Recommendation (CXperts):
( pending )
By The Numbers: data from ABTasty
( pending )
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AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
(pending)
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Video Capture Preview:
(pending)
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: pending
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AB Tasty Preview Links:
v1 link pending