Checkout PayPal (Pay in 4) Messaging (Yankee)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 20, 2023
2 min read

About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name: 

Checkout PayPal (Pay in 4) Messaging (Yankee) [New22.0xx]

 

Experiment Idea / Design:  

 

 

Finding:

  • PayPal Checkout Completion: 72%,

  • Default Checkout Completion: 67%

Hypothesis:  

  • By adding PayPal installment message on the cart page for qualifying orders, we will increase the number of users clicking the PayPal button and increasing the number of transactions.

Goals:

  • ↑ PayPal CTA click

  • ↑ Transaction

Target:  

  • Yankee DTC website ( YankeeCandle.com )

  • All Users

  • Cart & Checkout pages      

Results:

  • ( pending )

Recommendation (CXperts):

  • ( pending )

By The Numbers: data from ABTasty

  • ( pending )

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

(pending)

Video Capture Preview:

(pending)

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

Link: pending

AB Tasty Preview Links: 

  • v1 link pending