Cart Payment Installment Messaging ( Yankee / Marmot / Graco ) (ABT-192 cxp.xxxx)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 12, 2023
1 min read

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments: https://newellbrands.atlassian.net/browse/ABT-192

Hypothesis:

  • By increasing visibility for payment installment actions, we can increase the number of Continue to Checkout clicks and transactions.

Metrics:

  • ⬆️ Continue to Checkout

  • ⬆️ Transactions

Source: 2023-01-11 CXPerts ShareOut PDF



 

 

Test Variant: v0

Test Variant: v1

 

 

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