Marmot PDP Free-2-Day-Shipping for Rewards Members (ABT-184 cxp-230xx)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 20, 2023
1 min read

AB Experiment Design

Hypothesis:

  • By indicating free two-day shipping on orders over $250 for reward members,
    we can increase add to carts and purchases.

Metrics:

  • ⬆️ Add to Cart

  • ⬆️ Purchases

 

Source: 2023-01-05 CXPerts ShareOut PPT

v0 (control)

 

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v1 (add “Free 2-day shipping for Rewards members…)

  • Promote Marmot Rewards benefits by adding new message:
    “Free 2-day shipping for Marmot Rewards members”
    (exact phrasing TBD):