Checkout Shipping Method ( Yankee / Graco / Marmot ) (ABT-194 cxp.230xx)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 20, 2023
1 min read

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
https://newellbrands.atlassian.net/browse/ABT-194

Findings:

  • Logged in users are defaulted to Economy shipping without being given the option to choose expedited shipping.

Hypothesis:

  • By moving the Edit Link closer to the Shipping method, we can inform users that they can change shipping methods, thus increasing transactions and drop outs.

Metrics:

  • ⬆️ Transactions

  • ⬇️ Bounces

Source: 2023-01-11 CXPerts ShareOut PDF



 

 

Test Design variants

v0 Control (default)

 

v1 (Edit Link)