Graco PLP Carousel Banner/Tiles (Mobile) (ABT-204 cxp-23010)

AB Experiment Design:

Hypothesis:

  • By adding more visual cues that the carousel banner scrolls on Mobile, we can increase PLP visits, PDP visits, and purchases.

Metrics:

  • ⬆️ PLP Visits

  • ⬆️ PDP Visits

  • ⬆️ Purchases

Source:
2023-01-19 CXPerts

 

 

 

v0 (control):

v1 (fade & arrow)

 

 

 

 


Notes

 

 

 

 

 

Graco PLP Carousel Tiles (ABT-xxx cxp-23010)

 

By adding more visual cues that the carousel scrolls on mobile, we can increase PLP visits, PDP visits, and purchases.

  • PLP Visits

  • PDP Visits

  • Purchases