(closed) Graco PDP AR Button (ABT-191 cxp.xxxx)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 20, 2023
1 min read

Wiki Pages are updates once a test concludes.

Jan 15 update: test closed/archived due to tech limitations (button contained by iFrame).

Findings:

  • AR function can be easy to miss if users do not see the hover over state.

Hypothesis:

  • By defaulting the AR text to always show, we will increase clicks on the AR logo, increased ATC, and transactions.

Metrics:

  • ⬆️ AR Button Clicks

  • ⬆️ ATC Clicks

  • ⬆️ Transactions

Source: 2023-01-11 CXPerts ShareOut PDF



 

 

Test Design variants

v0 Control

 

v1 (Text Visible)

 

 




Cart Payment Installment Messaging ( Yankee Marmot Graco )

Hypothesis: By increasing visibility for payment installment actions, we can increase the number of Continue to Checkout clicks and transactions.

⬆️ Continue to Checkout
⬆️ Transactions

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