Graco Choose Car Seats - PLP Buttons (ABT-183 cxp.xxxx)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 09, 2023
1 min read

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
https://newellbrands.atlassian.net/browse/ABT-183

Graco Choose Car Seats - PLP Buttons

 

Findings:

  • (FullStory) It is not clear that the buttons below the copy links to PLP pages.

Hypothesis:

  • By changing the treatment of the buttons to make it clear that it's a link,
    we will increase PLP page views,
    PDP page views, and transactions.

Metrics:

  • ⬆️ PLP Page Views

  • ⬆️PDP Page Views

  • ⬆️ Transactions

Test Design

v0 (Control)

v1 (Shop Text)