Checkout Shipping Delivery Date (Yankee / Graco / Marmot) (ABT-151 cxp-230xx)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 20, 2023
1 min read

About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name: 
New.22.0xx Checkout Shipping Delivery Date

Hypothesis:  

  • By replacing Delivery Speed with Delivery Date,
    we will reduce the work users need to take to calculate product arrival,
    thus decreasing friction and increasing transactions.

Goals:

  • ↑ Continue to Payment CTA

  • ↑ Transactions

 

Target:  

Results:

  • ( pending )

Recommendation (CXperts):

  • ( pending )

By The Numbers: data from ABTasty

  • ( pending )

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

(pending)

Video Capture Preview:

(pending)

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

AB Tasty Preview Links: 

  • v1 link (pending)

Note: included in cxperts 2022-10-13 pdf (page 44)

Jira ticket:
https://newellbrands.atlassian.net/browse/ABT-151