Marmot Global Navigation Persistent Display (ABT-187 cxp.xxxx)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 12, 2023
1 min read

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
https://newellbrands.atlassian.net/browse/ABT-187

Marmot Global Navigation Persistent Display

 

Hypothesis:

  • By keeping the global nav header persistent instead of transforming into a hamburger menu,
    we will increase user engagement with this element,
    increasing header clicks, add to bag clicks, and transactions.

Metrics:

  • ↑ Nav Clicks

  • ↑ Add to Cart Clicks

  • ↑ Conversions

Notes & Findings:

  • Note: 1.88% CVR lift at 79% confidence for Yankee.

Source: 2023-01-05 CXPerts ShareOut PPT

Test Design

v0 Control

 

 

v1 Variant (static nav)

  • Idea: This test variant would present a static nav (without expand/collapse), just like the Graco Nav test.

 

 

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