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About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

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Experiment Name
New.22.0xx Checkout Shipping Delivery Date

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Hypothesis:  

  • By replacing Delivery Speed with Delivery Date,
    we will reduce the work users need to take to calculate product arrival,
    thus decreasing friction and increasing transactions.

Goals:

  • ↑ Continue to Payment CTA

  • ↑ Transactions

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Results:

  • ( pending )

Recommendation (CXperts):

  • ( pending )

By The Numbers: data from ABTasty

  • ( pending )

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Screenshot Preview

(pending)

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Video Capture Preview:

(pending)

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

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AB Tasty Preview Links

  • v1 link (pending)

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Note: included in cxperts 2022-10-13 pdf (page 44)

Jira ticket:

Jira Legacy
serverSystem JIRA
serverId8dc78667-a808-3fa8-89c9-9cd03218340f
keyABT-151