This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

...

Experiment Name: 
New.22.017 Global NAV Header Persistent Display (Graco)

...

Hypothesis / Findings / Test Goals

Hypothesis:  

• By keeping the global nav header persistent instead of transforming into a hamburger menu, we will increase user engagement with this element, increasing header clicks, add to bag clicks, and transactions.

Findings:

• UserTesting data supports users struggles with expand/collapse menu functionality.

Goals:

• ↑ Nav Clicks

• ↑ Add to Cart Clicks

• ↑ Conversions
  

Target:  

• Graco DTC website ( https://GracoBaby.com )

• Global / All Pages

• All Users 

...

Results:

• ( pending )

Recommendation:

• ( pending )

By The Numbers: ABTasty Data & Insights

• ( pending )

...

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

• pending)

...

Video Capture Preview:

• (pending)

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

• Test Video Preview: (pending)
  

...

AB Tasty Test Preview Link(s):  

• v1 link (pending)
  

...

Notes:

• ABT Jira ticket: ABT_117
  

  Jira Legacy
  server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ABT-117

  
  

• Source: Sept21 quick Gracobrain storm session (Grant/Alesio)

• see Alex Alesio (Deactivated) for more info

...

Experiment Design

Idea: Seek to improve navigation by experimenting with Expand / Collapse display logic for Desktop mega menu.

...