This wiki page captures our AB experiment’s hypothesis, goals, supporting data/findings, test screenshot previews, and results once available.

Experiment Name: 
New.22.017 Global NAV Header Persistent Display (Graco)

Hypothesis / Findings / Test Goals

Hypothesis:  

• By keeping the global nav header persistent instead of transforming into a hamburger menu, we will increase user engagement with this element, increasing header clicks, add to bag clicks, and transactions.

Findings:

• UserTesting data supports users struggles with expand/collapse menu functionality.

Goals:

• ↑ Nav Clicks

• ↑ Add to Cart Clicks

• ↑ Conversions
  

Target:  

• Graco DTC website ( https://GracoBaby.com )

• Global / All Pages

• All Users 

Results:

• ( pending )

Recommendation:

• ( pending )

By The Numbers: ABTasty Data & Insights

• ( pending )

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

• pending)

Video Capture Preview:

• (pending)

Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

• Test Video Preview: (pending)
  

AB Tasty Test Preview Link(s):  

• v1 link (pending)
  

Notes:

• ABT Jira ticket: ABT_117
  ABT-117 - Getting issue details... STATUS
  

• Source: Sept21 quick Gracobrain storm session (Grant/Alesio)

• see Alex Alesio (Deactivated) for more info

Experiment Design

Idea: Seek to improve navigation by experimenting with Expand / Collapse display logic for Desktop mega menu.

Issue: current show/hide logic can be frustrating (and unexpected) for users on Graco’s site. Some may not easily understand how full megamenu transforms into a mobile style hamburger menu.

• To Test:

  • Turn off show/hide and keep persistent
    (does hurt us to use show/hide)? Better to just keep it always on?