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Alex Alesio

Alex Alesio

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Hypothesis:

  • By adding Expected Delivery Time to PDP pages, we can decrease hesitation, thus increasing ATC Clicks, Checkout progression, and purchases.

Metrics:

  • ⬆️ ATC Clicks

  • ⬆️ Checkout Progression

  • ⬆️ Purchases

Source: 2023-01-11 CXPerts ShareOut Deck PDF

Test Design variants

v0 Control

( The control is today’s current PDP, with no information shown about Expected Delivery Date if ordered now… )

v1 (+ Expected Delivery Date)

Marmot Category by Region Personalization (ABT-xxx cxp.xxx)

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments: ABT-xxxx

Hypothesis:

  • By personalizing the Shop By Category to prioritize products suited to the users regional climate, we can increase PLP visits, PDP visits, and purchases.

Metrics:

  • ⬆️ PLP Visits

  • ⬆️ PDP Visits

  • ⬆️ Purchases

Source: 2023-01-11 CXPerts ShareOut Deck PDF

Test Design variants

v0 Control:
(today, regardless of your region, you see the same offerings)

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v1 Personalized by region:

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