Marmot PDP Estimated Shipping Time (ABT-188 cxp.xxx)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 13, 2023
1 min read

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments: https://newellbrands.atlassian.net/browse/ABT-188

Hypothesis:

  • By adding Expected Delivery Time to PDP pages, we can decrease hesitation, thus increasing ATC Clicks, Checkout progression, and purchases.

Metrics:

  • ⬆️ ATC Clicks

  • ⬆️ Checkout Progression

  • ⬆️ Purchases

Source: 2023-01-11 CXPerts ShareOut Deck PDF

Test Design variants

v0 Control

( The control is today’s current PDP, with no information shown about Expected Delivery Date if ordered now… )

v1 (+ Expected Delivery Date)