Content Comparison

Test Idea:

Improve Checkout Ease by offering CTAs to provide options to move directly to Checkout. Vary Mini-Cart CTAs to find out whether adding a “Checkout”-type button to the mini-cart would resonate with users.

Hypothesis:

• (coming soon) By changing the position and style of the Mini-Cart CTAs (and corresponding hyperlinks), we will reduce user hesitation, increasing Checkout Visits, and Purchases.
  

Metrics:

• ⬆️ AOV

• ⬆️ Transactions

• ⬇️ Bounces
  

Source:
2023-01-13 UX Team (+CXperts)