Page Comparison

Hypothesis:

• By indicating free two-day shipping on orders over $250 for reward members,
  we can increase add to carts and purchases.
  

Metrics:

• ⬆️ Add to Cart

• ⬆️ Purchases

Source: 2023-01-05 CXPerts ShareOut PPT

Test Design

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v0 (control)

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v1 (add “Free 2-day shipping for Rewards members…)

• Promote Marmot Rewards benefits by adding new message:
  “Free 2-day shipping for Marmot Rewards members”
  (exact phrasing TBD):