About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name:
Checkout PayPal (Pay in 4) Messaging (Yankee) [New22.0xx]
Experiment Idea / Design:
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Finding:
PayPal Checkout Completion: 72%,
Default Checkout Completion: 67%
Hypothesis:
By xxxxxxxxxxxxxxxxxx,
we can change yyyyyyyyyyyyyyyyyyyyyadding PayPal installment message on the cart page for qualifying orders, we will increase the number of users clicking the PayPal button and increasing the number of transactions.
Goals:
↑ Add to Cart Clicks
↑ Conversions
↑ Conversion Funnel (Bag visits, checkout visits)PayPal CTA click
↑ Transaction
Target:
Yankee DTC website ( YankeeCandle.com )
All Users All
xxxxx Pages Cart & Checkout pages
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Results:
( pending )
Recommendation (CXperts):
( pending )
By The Numbers: data from ABTasty
( pending )
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AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
(pending)
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Video Capture Preview:
(pending)
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link:
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pending
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AB Tasty Preview Links:
v1 link xxxxx v2 link xxxxx pending