Page Comparison

Added per Aug4 CXperts share out presentation:

• (idea) Checkout | Padlock Icon removal

• (idea) Add-to-Cart CTA (Sticky) at top of desktop page 

• (idea) Longer Scrolling Pages

• (idea) PLP # of Products per [More Results] CTA click

(idea) Checkout | Padlock Icon removal

Hypothesis: 

• By updating or removing the padlock icon we will decrease confusion within checkout, increasing conversions.

Metrics:

• ↑ Conversions

(idea) Add-to-Cart CTA (Sticky) at top of desktop page

(idea) Longer Scrolling Pages

Finding: 

• Longer Scrolling Pages

• After reviewing a handful of PDP pages it seemed that – not scientifically measured – they are longer scrolling, which may be a side effect of the gallery style format of the product pictures. 

Test Idea:  

• Add a sticky CTA to PDPs to counter the longer scrolling, gallery format which may or may not be a detractor for add to cart clicks

( see example from Nature Made in PPT)

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About: the below list are ideas for AB experiments that require feedback and additional discussion to understand interest-level and potential impact.

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Sept21 Quick Graco Brainstorm Session:

•  sent to cxperts and migrated to backlog

Image Added

Top Ideas to continue developing
(create hypothesis, exp design, prioritize, and build…)

• NAV Global Header (Desktop) Expand/Collapse modified display rules/logic [ODYI-1612]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1612

• NAV Global Header | Color variation (Desktop & Mobile) [ODYI-1614]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1614

• NAV Global Header (Desktop) Support/Utility Menu modify to xyz (…optimize space of Support Utility Menu/login etc.) [ODYI-1613]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1613

    
    

• Checkout flow experiment [ODYI-1609]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1609

    
    
    

• PDP Image Gallery test (Desktop) replace with new Masonry grid layout [ODYI-1610]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1610

• PDP Image Gallery (Mobile) replace with new Horizontal Swipe experience [ODYI-1611]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1611

• Mini Cart | show Applied Discounts[ODYI-1608]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1608

• Free Shipping Threshold Bar | increase emphasis / visibility [ODYI-1606]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1606

     

• NAV Global Header (Mobile) Layout is thin | Test xyz [ODYI-1615] [New22.0xx]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1615

     

• Mini Cart | add Free-Shipping-Threshold-Bar [ODYI-1607]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1607

     

• PDP Sticky ATC (mobile) | Modify Layout, Show/Hide logic, or Remove entirely [ODYI-1605]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1605

    
    

• Chat hide on Shoppable Pages [ODYI-1442]

  • Current Ticket:

    Jira Legacy
    server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1442

...

Done: converted from this page to separate wiki and/or ticket.

AB-Test-Candidate | Sticky ATC on Desktop

• [x] Moved to Jira (from CXperts idea stash):
  [ODYI-1604] AB-Test-Candidate | PDP Sticky ATC | add to Desktop experience
  

  Jira Legacy
  server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1604

• Summary: Show Add-to-Cart CTA & bar at top of Desktop page)

• Source: idea added per Aug4 CXperts presentation.
  

...

AB-Test-Candidate | PLP # of Products per [More Results] CTA click

• [x] Moved to Jira (from CXperts idea stash):
  [ODYI-1603] AB-Test-Candidate | PLP # of Products per [More Results] CTA click
  

  Jira Legacy
  server System JIRA serverId 8dc78667-a808-3fa8-89c9-9cd03218340f key ODYI-1603

Finding: 

• WEVO: a finding from the WEVO Study was several people annoyed at the More Results CTA on PLP not having more information. 

• "I don't like that I have to keep pressing this button to see more candles instead of just giving me an option to see everything."

Impact: 

• To help validate and prioritize this test idea we turned to FullStory:

• In the last 30 days we saw around 34% of all users click a “More Results” CTA.

• When looking at users who just visit PLPs that number jumps to 51%.  

Source: idea added per Aug4 CXperts presentation.