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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:

Jira Legacy
serverSystem JIRA
serverId8dc78667-a808-3fa8-89c9-9cd03218340f
keyABT-
XXX
183

...

Graco Choose Car Seats - PLP Buttons

Findings:

  • (FullStory) It is not clear that the buttons below the copy links to PLP pages.

Hypothesis:

  • By changing the treatment of the buttons to make it clear that it's a link,
    we will increase PLP page views,
    PDP page views, and transactions.

Metrics:

  • ⬆️ PLP Page Views

  • ⬆️PDP Page Views

  • ⬆️ Transactions

Test Design

v0 (Control)

v1 (Shop Text)