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Alex Alesio

Alex Alesio

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Wiki Pages are updates once a test concludes.

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See Jira ticket(s) for details on active experiments:
ABT xxx

/// update details below

Yankee Shipping Address in Checkout 

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v0 Control

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v1

Hypothesis:
xxxxx.

Metrics:

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⬇️ Shipping dead clicks

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⬆️ Checkout progression

Jira Legacy
serverSystem JIRA
serverId8dc78667-a808-3fa8-89c9-9cd03218340f
keyABT-194

Findings:

  • Logged in users are defaulted to Economy shipping without being given the option to choose expedited shipping.

Hypothesis:

  • By moving the Edit Link closer to the Shipping method, we can inform users that they can change shipping methods, thus increasing transactions and drop outs.

Metrics:

  • ⬆️ Transactions

  • ⬇️ Bounces

Source: 2023-01-11 CXPerts ShareOut PDF


Test Design variants

v0 Control (default)

Image Added

v1 (Edit Link)

Image Added