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Alex Alesio (Deactivated)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-191 Jan 15 update: test closed/archived due to tech limitations (button contained by iFrame).

Findings:

  • AR function can be easy to miss if users do not see the hover over state.

Hypothesis:

  • By defaulting the AR text to always show, we will increase clicks on the AR logo, increased ATC, and transactions.

Metrics:

  • ⬆️ AR Button Clicks

  • ⬆️ ATC Clicks

  • ⬆️ Transactions

Source: 2023-01-11 CXPerts ShareOut PDF


Test Design variants

v0 Control

v1 (Text Visible)



Code Block
Cart Payment Installment Messaging ( Yankee Marmot Graco )

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