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Alex Alesio (Deactivated)

Alex Alesio (Deactivated)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:

Jira Legacy
serverSystem JIRA
serverId8dc78667-a808-3fa8-89c9-9cd03218340f
keyABT-193

Test Updates

  • Jan 13 Update: Recommended test for Yankee based on current brand/feature line-up.

Code Block
Cart Payment Installment Messaging ( Yankee Marmot Graco )

Hypothesis: By increasing visibility for payment installment actions, we can increase the number of Continue to Checkout clicks and transactions.

⬆️ Continue to Checkout
⬆️ Transactions

...

Findings:

  • Free shipping threshold is easy to miss on desktop and can be missed entirely on mobile.

Hypothesis:

  • By moving/duplicating free shipping threshold, we can increase transactions, AOV, and decrease bounces from checkout.

Metrics:

  • ⬆️ Transactions

  • ⬆️ AOV

  • ⬇️ Bounces

Source: 2023-01-11 CXPerts ShareOut PDF

Test


AB Experiment Design variants:

v0 Control

Image Modified

v1 (Free Shipping Message)

Image Modified

...

Code Block
PDP AR Button ( Graco )

Findings:
AR function can be easy to miss if users do not see the hover over state.

Hypothesis:

By defaulting the AR text to always show, we will increase clicks on the AR logo, increased ATC, and transactions.

⬆️ AR Button Clicks
⬆️ ATC Clicks
⬆️ Transactions