Yankee Checkout Free Shipping Threshold (ABT-193 cxp.23002)

Owned by Alex Alesio (Deactivated)
Last updated: Jan 19, 2023
1 min read

Test Updates

  • Jan 13 Update: Recommended test for Yankee based on current brand/feature line-up.

Findings:

  • Free shipping threshold is easy to miss on desktop and can be missed entirely on mobile.

Hypothesis:

  • By moving/duplicating free shipping threshold, we can increase transactions, AOV, and decrease bounces from checkout.

Metrics:

  • ⬆️ Transactions

  • ⬆️ AOV

  • ⬇️ Bounces


Source: 2023-01-11 CXPerts ShareOut PDF



 

 

AB Experiment Design variants:

v0 Control

v1 (Free Shipping Message)