Findings:

• Users who interact with the Product Comparison tool are more likely to convert.
  

Hypothesis:

• By making the product comparison feature more visible,
  more users will engage with the tool,
  thus increasing transaction rate.
  

Metrics:

• ⬆️ Compare Radio button clicks

• ⬆️ Compare Product page views

• ⬆️ Transactions
  
  
  

v0 (Control)

Open

v1 (Compare Button)

Open