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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:

Jira Legacy
serverSystem JIRA
serverId8dc78667-a808-3fa8-89c9-9cd03218340f
keyABT-182

Graco PLP Compare Product Button

AB Experiment Design

Findings:

  • Users who

use the product comparison

  • interact with the Product Comparison tool are more likely to convert.

Hypothesis:

  • By making the product comparison feature more visible,
    more users will engage with the tool,
    thus increasing transaction rate.

Metrics:

  • ⬆️ Compare Radio button clicks

  • ⬆️ Compare Product page views

  • ⬆️ Transactions

v0 (Control)

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v1 (Compare Button)

Image Modified

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