Hypothesis:

• By keeping the global nav header persistent instead of transforming into a hamburger menu,
  we will increase user engagement with this element,
  increasing header clicks, add to bag clicks, and transactions.
  

Metrics:

• ↑ Nav Clicks

• ↑ Add to Cart Clicks

• ↑ Conversions
  

Notes & Findings:

• Note: 1.88% CVR lift at 79% confidence for Yankee.
  

Source: 2023-01-05 CXPerts ShareOut PPT

Test Design

v0 Control

Image Added

v1 Variant (static nav)

• Idea: This test variant would present a static nav (without expand/collapse), just like the Graco Nav test.