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Alex Alesio

Alex Alesio

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Test Updates

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  • Jan 13 Update: Recommended test for Yankee based on current brand/feature line-up.

Findings:

  • Free shipping threshold is easy to miss on desktop and can be missed entirely on mobile.

Hypothesis:

  • By moving/duplicating free shipping threshold, we can increase transactions, AOV, and decrease bounces from checkout.

Metrics:

  • ⬆️ Transactions

  • ⬆️ AOV

  • ⬇️ Bounces

Source: 2023-01-11 CXPerts ShareOut PDF

Test


AB Experiment Design variants:

v0 Control

Image Modified

v1 (Free Shipping Message)

Image Modified