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AB Test (22-010) Checkout | PayPal Messaging (Yankee)

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About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name: 

new-22-010
Checkout | PayPal Messaging (Yankee)

Finding:

  • Paypal Checkout Completion: 72%,

  • Default Checkout Completion: 67%

Hypothesis:  

  • By adding PayPal installment message on the cart page for qualifying orders, we will increase the number of users clicking the PayPal button and increasing the number of transactions.

Goals:

  • ↑ PayPal CTA click

  • ↑ Transaction

Target:  

  • Yankee DTC website ( YankeeCandle.com )

  • All Users

  • Cart & Checkout pages      

Results:

  • ( pending )

Recommendation (CXperts):

  • ( pending )

By The Numbers: data from ABTasty

  • ( pending )

Screenshot Preview: 

Video Capture Preview:

  • Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

  • Link: xxxxx

AB Tasty Preview Links: 

  • v1 link xxxxx

  • v2 link xxxxx

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