About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name: new-22-0xx Global NAV | Bag Icon functionality update (expand Mini-Cart instead of current switching pages to full cart)
Hypothesis:
Making the bag icon open a mini cart will allow users to view their cart without leaving product pages which will increase the average number of items users add to their cart before checkout.
Findings:
Once a user adds a product to bag they are presented with a mini cart; but there is no other way to produce said mini cart later.
Goals:
↑ Average Order Revenue
↑ Conversions
Test Clicks to the Bag icon opening up Mini Cart
vs. sending users to Cart Page to see if that positively impacts experience and conversions.
Target:
Yankee DTC website ( YankeeCandle.com )
All Pages
All Users
Results:
( pending )
Recommendation (CXperts):
( pending )
By The Numbers: data from ABTasty
( pending )
AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
Video Capture Preview:
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
AB Tasty Preview Links:
v1 link xxxxx
v2 link xxxxx
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