About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name: new-22-010 Checkout | Shipping Address Changes Message
Hypothesis:
By adding Shipping Address Changes messaging to checkout,
we will reduce friction in the checkout flow,
increasing continuation and conversions.
Findings:
Consumer care team is asking for messaging that,
“Changes to shipping address are not permitted once an order is submitted”
but there’s concern that we will overwhelm consumers with too much info.
Goals:
↑ Conversions
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
Checkout Flow
Results:
( pending )
Recommendation (CXperts):
( pending )
By The Numbers: data from ABTasty
( pending )
AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
Video Capture Preview:
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
AB Tasty Preview Links:
v1 link xxxxx
v2 link xxxxx
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