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2023jan-idea | Graco PLP Compare Product Button (ABT-xxxx cxp.xxxx)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-XXX

Graco PLP Compare Product Button

Findings:

  • Users who use the product comparison tool are more likely to convert.

Hypothesis:

  • By making the product comparison feature more visible,
    more users will engage with the tool,
    thus increasing transaction rate.

Metrics:

  • ⬆️ Compare Radio button clicks

  • ⬆️ Compare Product page views

  • ⬆️ Transactions

v0 (Control)

v1 (Compare Button)

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