Checkout Shipping Method ( Yankee / Marmot / Graco ) (ABT-XXX cxp.xxxx)

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-xxx

Findings: Logged in users are defaulted to Economy shipping without being given the option to choose expedited shipping. Hypothesis: By moving the Edit Link closer to the Shipping method, we can inform users that they can change shipping methods, thus increasing transactions and drop outs. Metrics: ⬆️ Transactions ⬇️ Bounces Source: 2023-01-11 CXPerts ShareOut PDF

Test Design variants v0 Control (default) v1 (Edit Link)

Checkout Free Shipping Threshold ( Yankee Marmot )
PDP AR Button ( Graco )
Cart Payment Installment Messaging ( Yankee Marmot Graco )

Checkout Free Shipping Threshold ( Yankee Marmot )

Findings:
Free shipping threshold is easy to miss on desktop and can be missed entirely on mobile.

Hypothesis:
By moving/duplicating free shipping threshold, we can increase transactions, AOV, and decrease bounces from checkout.

⬆️ Transactions
⬆️ AOV
⬇️ Bounces

PDP AR Button ( Graco )

Findings:
AR function can be easy to miss if users do not see the hover over state.

Hypothesis:

By defaulting the AR text to always show, we will increase clicks on the AR logo, increased ATC, and transactions.

⬆️ AR Button Clicks
⬆️ ATC Clicks
⬆️ Transactions

Cart Payment Installment Messaging ( Yankee Marmot Graco )

Hypothesis: By increasing visibility for payment installment actions, we can increase the number of Continue to Checkout clicks and transactions.

⬆️ Continue to Checkout
⬆️ Transactions

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