Global NAV | Bag Icon functionality update (expand Mini-Cart instead of current switching pages to full cart)
Hypothesis: Making the bag icon open a mini cart will allow users to view their cart without leaving product pages which will increase the average number of items users add to their cart before checkout.
Findings: Once a user adds a product to bag they are presented with a mini cart; but there is no other way to produce said mini cart later.
Test clicks to the bag icon opening up mini cart vs. sending users to cart page to see if that positively impacts experience and conversions.
About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name: new-22-0xx Global NAV | Bag Icon functionality update (expand Mini-Cart instead of current switching pages to full cart)
Hypothesis:
Making the bag icon open a mini cart will allow users to view their cart without leaving product pages which will increase the average number of items users add to their cart before checkout.
Findings:
Once a user adds a product to bag they are presented with a mini cart; but there is no other way to produce said mini cart later.
Goals:
↑ Average Order Revenue
↑ Conversions
Target:
Yankee DTC website ( YankeeCandle.com )
All Pages
All Users
Results:
( pending )
Recommendation (CXperts):
( pending )
By The Numbers: data from ABTasty
( pending )
AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
Video Capture Preview:
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
Link: xxxxx
AB Tasty Preview Links:
v1 link xxxxx
v2 link xxxxx
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