IDEA AB Test (22-00x) Checkout | PayPal Messaging (Yankee)

About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name: 

new-22-010
Checkout | PayPal Messaging (Yankee)

Finding:

• Paypal Checkout Completion: 72%,

• Default Checkout Completion: 67%

Hypothesis:  

• By adding PayPal installment message on the cart page for qualifying orders, we will increase the number of users clicking the PayPal button and increasing the number of transactions.

Goals:

• ↑ PayPal CTA click

• ↑ Transaction

Target:  

• Yankee DTC website ( YankeeCandle.com )

• All Users

• Cart & Checkout pages      

Results:

• ( pending )

Recommendation (CXperts):

• ( pending )

By The Numbers: data from ABTasty

• ( pending )

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Screenshot Preview: 

Video Capture Preview:

• Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
  

• Link: xxxxx
  
  

AB Tasty Preview Links: 

• v1 link xxxxx

• v2 link xxxxx