About: the below list are ideas for AB experiments that require feedback and additional discussion to understand interest-level and potential impact.
Sept21 Quick Graco Brainstorm Session:
Top Ideas to continue developing
(create hypothesis, exp design, prioritize, and build…)
Navigation (global header) layout modify test [ODYI-xxxx]
AB-Test-Candidate | NAV Global Header (Desktop) Expand/Collapse modified display rules/logic
AB-Test-Candidate | NAV Global Header (Desktop) Support/Utility Menu modify to xyz (…optimize space of Support Utility Menu/login etc.).
AB-Test-Candidate | NAV Global Header | Color variation (Desktop & Mobile)
AB-Test-Candidate | NAV Global Header (Mobile) Layout is thin | Test xxxxxxxx
ODYI-1612 - Getting issue details... STATUS
Checkout flow experiment [ODYI-1609]
Current Ticket: ODYI-1609 - Getting issue details... STATUS
PDP Image Gallery test (Desktop) replace with new Masonry grid layout [ODYI-1610]
Current Ticket: ODYI-1610 - Getting issue details... STATUS
PDP Image Gallery (Mobile) replace with new Horizontal Swipe experience [ODYI-1611]
Current Ticket: ODYI-1611 - Getting issue details... STATUS
Mini Cart | show Applied Discounts [ODYI-1608]
Current Ticket: ODYI-1608 - Getting issue details... STATUS
Free Shipping Threshold Bar | increase emphasis / visibility [ODYI-1606]
Current Ticket: ODYI-1606 - Getting issue details... STATUS
Mini Cart | add Free-Shipping-Threshold-Bar [ODYI-1607]
Current Ticket: ODYI-1607 - Getting issue details... STATUS
PDP Sticky ATC (mobile) | Modify Layout, Show/Hide logic, or Remove entirely [ODYI-1605]
Current Ticket: ODYI-1605 - Getting issue details... STATUS
Chat hide on Shoppable Pages [ODYI-1442]
Current Ticket: ODYI-1442 - Getting issue details... STATUS
Done: converted from this page to separate wiki and/or ticket.
AB-Test-Candidate | Sticky ATC on Desktop
[x] Moved to Jira (from CXperts idea stash):
[ODYI-1604] AB-Test-Candidate | PDP Sticky ATC | add to Desktop experience
ODYI-1604 - Getting issue details... STATUSSummary: Show Add-to-Cart CTA & bar at top of Desktop page)
Source: idea added per Aug4 CXperts presentation.
AB-Test-Candidate | PLP # of Products per [More Results] CTA click
[x] Moved to Jira (from CXperts idea stash):
[ODYI-1603] AB-Test-Candidate | PLP # of Products per [More Results] CTA click
ODYI-1603 - Getting issue details... STATUS
Finding:
WEVO: a finding from the WEVO Study was several people annoyed at the More Results CTA on PLP not having more information.
"I don't like that I have to keep pressing this button to see more candles instead of just giving me an option to see everything."
Impact:
To help validate and prioritize this test idea we turned to FullStory:
In the last 30 days we saw around 34% of all users click a “More Results” CTA.
When looking at users who just visit PLPs that number jumps to 51%.
Source: idea added per Aug4 CXperts presentation.
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