About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.
Experiment Name: New.22.0xx Checkout Shipping Delivery Date
%20Checkout%20Shipping%20Delivery%20Date%20(Yankee)%2020221013-CXP-Pdf-Page44-20221017-231241.jpg?version=2&modificationDate=1666049137996&cacheVersion=1&api=v2)
Hypothesis:
By replacing Delivery Speed with Delivery Date,
we will reduce the work users need to take to calculate product arrival,
thus decreasing friction and increasing transactions.
Goals:
↑ Continue to Payment CTA
↑ Transactions
Target:
Yankee DTC website ( YankeeCandle.com )
All Users
Checkout Flow
Results:
( pending )
Recommendation (CXperts):
( pending )
By The Numbers: data from ABTasty
( pending )
AB Experiment Previews:
Screen Shots, Video Capture, & Preview links
Screenshot Preview:
(pending)
Video Capture Preview:
(pending)
Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
AB Tasty Preview Links:
v1 link (pending)
Note: included in cxperts 2022-10-13 pdf (page 44)
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