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Email Capture Pop Up timing (Yankee) ⭐️ Winner (MarTech)

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About this wiki: This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Yankee's Email Capture Pop Up timing test ⭐️ Winner!

  • Our MarTech AB Partners recently shared some great insights that suggest it can be worth the wait regarding how & when we launch the email capture modal.   

  • The experiment proved higher CVR when waiting until the 2nd page visit before triggering the popup and asking for a user’s email. Nice work MarTech team! (Wiki updates coming soon. Also feel free to ping your fav MarTech friend for details).  

 

Experiment Design:

Hypothesis:  

Goals:

  • ↑ Continue to Checkout CTA

  • ↑ Transaction

Target:  

Results:

Added 2022-Nov-04

Results:

Recommendations & Next Steps:

Results, by The Numbers:

Screenshot Preview: 

Video Capture Preview:

  • Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.

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