Global Auto-Ship Messaging (Yankee) (ABT-112)

This wiki page is designed to summarize and capture our AB experiment goals, screen shot previews, and results after a test concludes.

Experiment Name:
Auto-Ship Copy Enhancement (include Subscribe to Save globally for Yankee) [New.22.012]  

Hypothesis:  

• By updating the Auto-Ship language, the number of Auto-Ship toggle clicks and transactions with Auto-Ship will increase.

Findings:

• FullStory & UserTesting research shows that users are confused by term/word “Auto-Ship”

Goals:

• ↑ Auto-Ship Toggle Click

• ↑ Transactions with Auto-Ship

Target:  

• Yankee DTC website ( YankeeCandle.com )

• All Pages / All Users
  

• PLPs: Original Jar Candles

• PDPs: Large Jar Candles

• Global Navigation

• About Auto-Ship page

• Cart

AB Experiment Previews:
Screen Shots, Video Capture, & Preview links

Video Capture Preview:

See below test preview video with voiceover to understand the experiment’s design and areas affected by the copy change.

• Note: This screen capture video is helpful in providing a quick preview to understand the nature and purpose of the test, but may not be as up-to-date as the below preview links.
  

Screenshot Preview: 

Test Variation(s): V1 (Subscribe to Save)

1. Global Nav

   

2. PLPs

   

3. PDPs

   

4. Auto-Ship Page (Sub-headline)

   

5. Cart Page

   

    

AB Tasty Preview Links: 

Test Variation(s): V1 (Subscribe to Save)

1. Global Nav
   https://protect-us.mimecast.com/s/TS60CW61oWhjlEwVEfx0F0U?domain=app.abtasty.com

2. PLPs
   https://protect-us.mimecast.com/s/KLyiCXDPpYunpQ7WQuDpoAP?domain=app.abtasty.com

3. PDPs
   https://protect-us.mimecast.com/s/Ri0LCYEZqVc3G7ow7sVydYe?domain=app.abtasty.com

4. Autoship Page Subheadline
   https://protect-us.mimecast.com/s/WFSDCZ6grZhMO6n06hxoHje?domain=app.abtasty.com

5. Cart Page
   https://protect-us.mimecast.com/s/NgCsC1wM3VHpv4wl4I1x-FD?domain=app.abtasty.com

Preview Instructions:

1. Close other tabs that are the main site domain

2. Click the link above, which will take you to the test preview landing page (so not in private browser to allow cookies)

3. Click the test preview link and verify you are getting the variation

4. Verify on desktop and mobile breakpoints (collapsed desktop browser is fine)

Results:

• ( pending )

Recommendation (CXperts):

• ( pending )

By The Numbers: data from ABTasty

• ( pending )