Ideas & Coming Soon as of 2023-Jan-4

Yankee Sipping Address in Checkout 

Findings: (Via FullStory) users are dead clicking on the Shipping step to advance in checkout.  

Hypothesis: By adding visual cues that the first step is continue as guest/login is the first step, we will decrease dead clicks, increase checkout progression, and increase transactions.

Metrics:

• ⬇️ Shipping dead clicks

• ⬆️ Checkout progression

• ⬆️ Transactions

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Yankee Shipping Address in Checkout

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Yankee PDP Pick Up in Store

Findings: Users are having a hard time finding/selecting Pick Up in Store options on PDP. 

Hypothesis: By increasing visibility of the Pick Up in Store option on PDPs, we can increase the number of users selecting this option and increase transactions.

Metrics:

• ⬆️ Pick Up in Store

• ⬆️ Transactions
  

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Yankee Global NAV Carousel Stripe Optimization:
Let users CLOSE promo bar

Hypothesis:
By allowing users to close the global carousel, we can increase transactions and decrease bounces. 

Metrics:

• † Transactions

• Bounces

Note: iteration of 2022 Dec test (cxp.019) 

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Graco Dead Clicks on Images

Finding: 

• Customers dead clicking on Feature and Benefit images/text on main Car Seats, Stollers, and Home and Gear pages. 

• The feature descriptions and images on the main category pages look like they would be interactive. 

• Users are clicking on these images expecting to be taken to the product page, instead they have to find the Shop Now buttons.
  

Impact:

• 16% of the people on the main category PLP pages are clicking the Features & Benefit images or text. 
  

Recommendation: 

• Link the images/text to the appropriate PLP or PDP.