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2023jan-idea | Graco Choose Car Seats - PLP Buttons (ABT-183 cxp.xxxx)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-183 - Getting issue details... STATUS

Graco Choose Car Seats - PLP Buttons

Findings:

  • (FullStory) It is not clear that the buttons below the copy links to PLP pages.

Hypothesis:

  • By changing the treatment of the buttons to make it clear that it's a link,
    we will increase PLP page views,
    PDP page views, and transactions.

Metrics:

  • ⬆️ PLP Page Views

  • ⬆️PDP Page Views

  • ⬆️ Transactions

Test Design

v0 (Control)

v1 (Shop Text)

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