Checkout Free Shipping Threshold ( Yankee Marmot ) (ABT-193 cxp.xxxx)

Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-193 - Getting issue details... STATUS

Findings:

Free shipping threshold is easy to miss on desktop and can be missed entirely on mobile.

Hypothesis:

By moving/duplicating free shipping threshold, we can increase transactions, AOV, and decrease bounces from checkout.

Metrics:

Source: 2023-01-11 CXPerts ShareOut PDF

PDP AR Button ( Graco )
Cart Payment Installment Messaging ( Yankee Marmot Graco )

PDP AR Button ( Graco )

Findings:
AR function can be easy to miss if users do not see the hover over state.

Hypothesis:

By defaulting the AR text to always show, we will increase clicks on the AR logo, increased ATC, and transactions.

⬆️ AR Button Clicks
⬆️ ATC Clicks
⬆️ Transactions

Cart Payment Installment Messaging ( Yankee Marmot Graco )

Hypothesis: By increasing visibility for payment installment actions, we can increase the number of Continue to Checkout clicks and transactions.

⬆️ Continue to Checkout
⬆️ Transactions

.