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Cart Payment Installment Messaging ( Yankee Marmot Graco ) (ABT-192 cxp.xxxx)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-xxx

Hypothesis:

  • By increasing visibility for payment installment actions, we can increase the number of Continue to Checkout clicks and transactions.

Metrics:

  • ⬆️ Continue to Checkout

  • ⬆️ Transactions

Source: 2023-01-11 CXPerts ShareOut PDF


Test Variant: v0

Test Variant: v1

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