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Checkout Shipping Method ( Yankee / Marmot / Graco ) (ABT-194 cxp.xxxx)

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Wiki Pages are updates once a test concludes.

See Jira ticket(s) for details on active experiments:
ABT-194 - Getting issue details... STATUS

Findings:

  • Logged in users are defaulted to Economy shipping without being given the option to choose expedited shipping.

Hypothesis:

  • By moving the Edit Link closer to the Shipping method, we can inform users that they can change shipping methods, thus increasing transactions and drop outs.

Metrics:

  • ⬆️ Transactions

  • ⬇️ Bounces

Source: 2023-01-11 CXPerts ShareOut PDF


Test Design variants

v0 Control (default)

v1 (Edit Link)

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